FCA-compliant performance marketing for insurance brokers, managing general agents, and specialist insurance businesses. We generate qualified enquiries that convert into policies.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Insurance businesses.
Insurance search campaigns targeting specialist niches where CPCs are manageable and where aggregators provide incomplete coverage.
Insurance comparison and advice content that ranks for the research-phase queries your prospects make — building trust before they reach the point of purchase.
Full-funnel insurance acquisition across Google and paid social — optimised for cost per completed application, not just enquiry.
For commercial and corporate insurance, LinkedIn allows targeting by industry, company size, and job function — reaching risk managers and CFOs directly.
Compliant insurance broker websites with clear product pages, trust credentials, and quote-optimised conversion flows that turn research into completed applications.
“We’re a specialist broker in a niche that aggregators don’t serve well. Synap built our Google Ads and SEO strategy around our specialist expertise — and our cost per qualified enquiry dropped from $85 to $27 within three months.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingInsurance marketing in the United States combines some of the highest Google CPCs of any sector with the most rigorous compliance requirements. Personal lines, commercial insurance, health insurance, and specialty coverage all require different search strategies — and all operate under state-specific regulatory frameworks that govern how policies can be advertised. The insurance businesses growing fastest are those that combine compliant, precisely targeted paid media with strong organic SEO that captures research-stage prospects before competitors reach them with paid ads.
We serve insurance businesses across New York (Midtown Manhattan, Brooklyn, Long Island, Westchester), Texas (Dallas, Houston, Austin, San Antonio — all major markets), California (Los Angeles, San Francisco, San Diego, San Jose), Florida (Miami, Orlando, Tampa, Jacksonville), Illinois (Chicago, Naperville, Schaumburg), and Ohio (Columbus, Cleveland, Cincinnati).
Insurance marketing built around policy conversions, cost per bound policy, and retention rate — not impressions or clicks. Talk to our insurance marketing team.
Insurance is one of the most competitive and highest-CPC digital advertising categories in the US. Aggregators and direct insurers dominate the search landscape with virtually unlimited budgets — making it essential for independent brokers, specialist insurers, and niche insurance providers to compete with exceptional Quality Scores, highly targeted campaigns, and SEO authority that aggregators can’t replicate. We build insurance marketing strategies that find the commercially viable niches within the search landscape and dominate them with precision targeting and compelling content.
Insurance demand is shaped by local demographics, industry concentrations, and state-specific coverage requirements. In New York we work with brokers and insurers across Manhattan (Midtown, Financial District, Upper East Side, Chelsea, SoHo, TriBeCa), Brooklyn (Williamsburg, Park Slope, DUMBO), Queens (Astoria, Flushing, Long Island City), the Bronx, and the broader New York Metro area including New Jersey — where dense business activity, high property values, and diverse population demographics create strong demand for business, property, health, and specialist insurance. In San Francisco and the Bay Area across Downtown San Francisco, SoMa, the Mission District, Hayes Valley, Pacific Heights, the Richmond and Sunset districts, plus the wider Bay Area including Oakland, Berkeley, Palo Alto, San Jose, and Silicon Valley, tech company insurance, startup D&O coverage, and high-value homeowners insurance are particularly active markets. In Dallas across Downtown Dallas, Uptown, Deep Ellum, the Design District, and the Dallas–Fort Worth metro including Plano, Frisco, McKinney, Allen, Irving, Garland, Arlington, and Fort Worth, the fast-growing commercial sector, high auto ownership rates, and large suburban housing market create strong demand across all insurance lines.
Insurance campaigns are measured against cost per qualified quote request, quote-to-bind rate, and average premium value of acquired policies. For brokers and insurers operating across New York, the Bay Area, and Dallas, we provide geographic breakdowns so you can see which markets are delivering the best-quality pipeline and adjust budget allocation accordingly.
No pitch deck. No generic proposal. Just an honest conversation about what’s possible for your Insurance business with the right digital marketing strategy.
Book a free strategy callLet’s talk about your Insurance marketing. No pitch deck — just an honest conversation about what’s possible.
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