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E-Commerce

More traffic. More conversions.

Full-funnel e-commerce marketing for DTC brands, Shopify stores, and online retailers. We manage Google Shopping, Meta Advantage+, and the conversion infrastructure that turns traffic into revenue.

5.1x
Avg. ROAS delivered
340%
Avg. revenue increase
38%
Avg. CPA reduction
$5M+
E-commerce revenue driven
The real challenges

What makes E-Commerce marketing different.

01

Rising acquisition costs

CPMs on Meta have increased significantly over the past three years. E-commerce brands that relied on cheap social traffic are being squeezed. Diversification across Google Shopping, SEO, and email is now essential.

02

iOS attribution gaps

Apple’s privacy changes broke traditional pixel-based attribution. Many e-commerce brands are making decisions on incomplete data. Proper Conversions API implementation and multi-touch attribution are now prerequisites.

03

Product feed quality

Google Shopping performance is directly tied to the quality of your product feed. Poor titles, missing attributes, and incorrect categorisation cost you placements and relevance.

04

Creative fatigue on Meta

E-commerce ads fatigue faster than almost any other category. Without a systematic creative testing programme feeding fresh assets into the algorithm, performance degrades within weeks.

How we help

Services for E-commerce.

We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for E-Commerce businesses.

Proven in your sector

Results from the E-Commerce sector.

3.9x
Organic
revenue
SEO + Google Shopping
Coastal Living Co.
E-Commerce — San Francisco
“We went from a 1.8x ROAS to a consistent 5.2x within three months. Synap restructured our Google Shopping campaigns and overhauled our Meta creative strategy — the compound effect was extraordinary.”
Read full case study
FAQs

FAQs: E-Commerce marketing.

No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.

Ask us anything
Shopify is our primary platform, but we also work with WooCommerce, Magento, BigCommerce, and custom-built stores. Platform choice affects our technical recommendations but not our strategic approach.
We audit and optimise your Merchant Centre feed — improving titles, descriptions, GTINs, custom labels, and product types to maximise Shopping impression share and relevance scores.
Yes — we manage multi-country Google Shopping and Meta campaigns, including hreflang implementation, local currency display, and market-specific creative adaptation.
We run structured creative matrices testing hooks, formats, offers, and lengths simultaneously. Every test has a clear hypothesis and success metric. Winners get scaled immediately.
It varies enormously by product category, average order value, and current account health. We will benchmark your category and give you honest expectations before any campaign goes live.

E-commerce digital marketing across the United States.

US e-commerce brands operate in the world's most competitive online retail market. Whether you sell on your own Shopify or WooCommerce store, through Amazon, or across multiple channels, standing out requires a sophisticated blend of SEO, Google Shopping, Meta advertising, and retention marketing. We work with US e-commerce brands from seed-stage DTC startups to established multi-million dollar retailers.

What we do for US ecommerce businesses

  • Google Shopping and Performance Max campaigns with feed optimisation, segmented bidding, and margin-aware ROAS targets
  • E-commerce SEO — category architecture, product page optimisation, internal linking, and technical crawl improvements that drive sustainable organic revenue
  • Meta and TikTok advertising for new customer acquisition, prospecting, and retargeting across the US consumer market
  • Email and SMS integration connecting paid acquisition to owned channel retention programmes
  • Conversion rate optimisation — landing page testing, checkout flow analysis, and UX improvements that lift revenue without increasing ad spend

US cities and neighbourhoods we serve

We serve e-commerce brands targeting US consumers across New York (including brands based in Brooklyn, Soho, and Williamsburg), Los Angeles (Venice, Silver Lake, Culver City), San Francisco (SoMa, the Mission, Oakland), Dallas (Deep Ellum, Plano, McKinney), Chicago (Wicker Park, Logan Square, Bucktown), Miami (Wynwood, Brickell, South Beach), and Austin (East Austin, Domain, South Congress).

Our US e-commerce marketing programmes are built around commercial outcomes — revenue, ROAS, and customer acquisition cost — not vanity metrics. Talk to our e-commerce team about scaling your US store.

E-Commerce

Why ecommerce brands need specialist performance marketing

Ecommerce marketing has become significantly more complex over the past three years. Rising Meta CPMs, iOS attribution gaps, Google’s shift to Performance Max, and increasing competition in almost every product category have squeezed margins and made it harder to scale profitably. Generic agencies apply the same playbook to every ecommerce client regardless of product category, average order value, or margin structure. We build ecommerce strategies from first principles — starting with your unit economics and working backwards to find the channel mix that makes the numbers work.

Ecommerce marketing for US brands across New York, San Francisco & Dallas

US ecommerce brands serve national and international audiences, but your physical presence and operational base matter for warehouse logistics, local marketing, and talent. We work with ecommerce businesses headquartered across Manhattan (Midtown, Financial District, Upper East Side, Chelsea, SoHo, TriBeCa), Brooklyn (Williamsburg, Park Slope, DUMBO), Queens (Astoria, Flushing, Long Island City), the Bronx, and the broader New York Metro area including New Jersey, Bay Area brands shipping from Downtown San Francisco, SoMa, the Mission District, Hayes Valley, Pacific Heights, the Richmond and Sunset districts, plus the wider Bay Area including Oakland, Berkeley, Palo Alto, San Jose, and Silicon Valley, and Texas-based DTC operations across Downtown Dallas, Uptown, Deep Ellum, the Design District, and the Dallas–Fort Worth metro including Plano, Frisco, McKinney, Allen, Irving, Garland, Arlington, and Fort Worth. Understanding your operational geography shapes how we approach fulfilment messaging, delivery promise ads, and local brand awareness campaigns that complement your national digital strategy.

What we deliver for ecommerce businesses

  • Google Shopping and Performance Max campaigns with product feed optimisation, custom labels, and ROAS-target bidding
  • Meta Advantage+ and catalogue ads with structured creative testing matrices that identify winning assets fast
  • Ecommerce SEO covering technical health, collection page optimisation, product schema, and content strategy
  • TikTok and Pinterest advertising for product categories with strong visual discovery demand
  • Conversion rate optimisation for product pages, cart, and checkout to increase revenue from existing traffic
  • Full attribution modelling across all channels with blended ROAS reporting that accounts for iOS data gaps

Measuring ecommerce marketing performance

We report ecommerce campaigns against blended ROAS, new customer acquisition cost, returning customer rate, and organic revenue value. For brands selling nationally from New York, San Francisco, or Dallas, we help build the reporting infrastructure that makes every channel’s true contribution to revenue visible — not just the last click.

Ready to grow your ecommerce brands?

No pitch deck. No generic proposal. Just an honest conversation about what’s possible for your E-Commerce business with the right digital marketing strategy.

Book a free strategy call

Ready to grow?

Let’s talk about your E-Commerce marketing. No pitch deck — just an honest conversation about what’s possible.

Book a free strategy call