More bookings.
Fewer empty tables.
Performance marketing for hotels, restaurants, bars, and hospitality venues across the US. We drive direct bookings that keep commission in your pocket and data in your CRM.
What makes Hospitality & Hotels marketing different.
OTA commission drain
Booking.com and Expedia take 15–25% commission on every booking they generate. Building direct booking channels through smart SEO and paid search is the most impactful investment a hotel can make.
Seasonal demand management
Hospitality demand is intensely seasonal. Your marketing budget needs to flex — investing heavily ahead of peak periods and maintaining visibility during shoulder seasons.
Last-minute vs advance booking segments
Different guests book differently. Business travellers book last minute. Leisure guests plan weeks ahead. Your campaigns need to capture both audiences with appropriate lead times and offers.
Review and reputation management
TripAdvisor and Google reviews directly influence booking decisions. A reputation management strategy is as important as the advertising itself.
The services that move Hospitality & Hotels businesses.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Hospitality & Hotels businesses.
Hospitality digital marketing across major US cities.
Hotels, restaurants, and hospitality businesses in the United States compete for visibility across Google, TripAdvisor, Yelp, Google Maps, and social media simultaneously. The hospitality brands winning new customers in 2026 combine strong local SEO, high-converting Google Ads, and social media advertising that builds aspiration and drives direct bookings — reducing reliance on OTA commissions that eat into already-thin margins.
What we do for US hospitality businesses
- Google Ads for hotels targeting branded, competitor, and location searches — "boutique hotel New York", "best restaurant Dallas", "spa hotel San Francisco"
- Local SEO and Google Business Profile optimization to rank in the local pack for neighborhood-level hospitality searches
- Meta and Instagram advertising with visual-first creative that showcases experience and drives direct reservations
- TripAdvisor and review platform strategy — building the review volume and rating that drive organic booking intent
- Retargeting campaigns that re-engage visitors who browsed but did not book, with time-sensitive offers and social proof
US cities and neighborhoods we serve
We serve hospitality businesses across New York City (Midtown, SoHo, Tribeca, the Village, Williamsburg), San Francisco (Union Square, Fisherman's Wharf, the Mission, Nob Hill), Dallas (Uptown, Deep Ellum, Bishop Arts District, Addison), Houston (Montrose, Midtown, Heights, Galleria), Los Angeles (West Hollywood, Silver Lake, Venice, Downtown), Miami (South Beach, Wynwood, Brickell), and Chicago (River North, West Loop, Lincoln Park).
Hospitality marketing that fills seats, rooms, and event spaces — built for the pace and competitiveness of US markets. Book a free strategy call with our hospitality team.
Why hospitality businesses need specialist digital marketing
Hospitality marketing has never been more complex — or more competitive. OTAs like Booking.com and Expedia capture a significant share of hotel bookings, taking commission on revenue that should flow directly to your property. Direct booking marketing through Google Hotel Ads, SEO, and paid social is the antidote — but it requires specialist knowledge of how the hospitality search ecosystem works, how to compete with OTA bidding power, and how to convert lookers into direct bookers. We build hospitality marketing strategies that grow direct bookings, reduce OTA dependency, and maximize revenue per available room.
Hospitality marketing across New York, San Francisco & Dallas
Each major US city has a distinct hospitality landscape. In New York — one of the world’s top hotel markets — we work with properties across Manhattan (Midtown, Financial District, Upper East Side, Chelsea, SoHo, TriBeCa), Brooklyn (Williamsburg, Park Slope, DUMBO), Queens (Astoria, Flushing, Long Island City), the Bronx, and the broader New York Metro area including New Jersey targeting leisure travellers, business visitors, and groups. Midtown Manhattan, SoHo, the Financial District, and Brooklyn each attract different traveller profiles requiring tailored messaging and channel strategies. In San Francisco and the Bay Area across Downtown San Francisco, SoMa, the Mission District, Hayes Valley, Pacific Heights, the Richmond and Sunset districts, plus the wider Bay Area including Oakland, Berkeley, Palo Alto, San Jose, and Silicon Valley, tech conference season, international tourism, and proximity to Napa and wine country create strong hospitality demand year-round. In Dallas across Downtown Dallas, Uptown, Deep Ellum, the Design District, and the Dallas–Fort Worth metro including Plano, Frisco, McKinney, Allen, Irving, Garland, Arlington, and Fort Worth, corporate travel, convention business, and leisure weekend demand from the wider Texas market make the hospitality sector highly active.
What we deliver for hospitality businesses
- Google Hotel Ads and Search campaigns targeting high-intent travellers and business bookers at the moment of search
- Meta and Instagram paid social campaigns showcasing rooms, amenities, and experiences to drive direct booking intent
- SEO content capturing research-stage travellers through destination guides, area content, and experience-led articles
- GEO & AEO optimization to feature in AI-powered travel recommendation tools used by modern travellers
- OTA displacement strategies that make direct booking as compelling as — or more compelling than — third-party platforms
- Revenue management integration ensuring campaigns flex with occupancy, rate strategy, and demand periods
Measuring hospitality marketing performance
Hospitality campaigns are measured against direct booking revenue, cost of acquisition versus OTA commission rates, RevPAR contribution, and channel mix shift over time. For hotel groups with properties across New York, San Francisco, and Dallas, we report by property and track which marketing channels are delivering the most profitable direct bookings.
Hospitality & Hotels marketing questions.
Yes — this is one of the most common goals for our hospitality clients. We build Google Ads and SEO strategies specifically designed to capture demand that would otherwise be fulfillled by OTAs.
We integrate with most major hotel PMS and booking engine platforms including Mews, Cloudbeds, SiteMinder, and direct booking engines to track revenue attribution accurately.
We build rolling 12-month media plans that flex budget based on your booking windows and seasonal demand patterns — investing heavily 8–12 weeks before your peak periods.
Yes — we manage restaurant and F&B marketing as a separate practice within hospitality. Different audiences, different booking journeys, different platforms.
A focused direct booking strategy for a well-located independent hotel typically delivers a 40–80% increase in direct bookings within 6 months, with full payback on the investment within 3–4 months.