FCA-compliant performance marketing for IFAs, mortgage brokers, lenders, fintech startups, and insurance businesses. We understand financial services regulation and we deliver qualified leads that convert.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Finance & Fintech businesses.
Compliant financial search campaigns with meticulous keyword management and FCA-approved landing pages purpose-built for lead generation.
Authoritative financial content that ranks for commercial queries and builds the trust signals that convert research into regulated enquiries.
For B2B financial services, LinkedIn targeting by company size, seniority, and industry is unmatched. Essential for corporate finance and fintech growth.
Full-funnel lead generation across Google and paid social, with rigorous lead quality scoring to ensure your team only speaks to qualified prospects.
Compliant financial services websites with trust signals, regulatory disclosures, and conversion-focused landing pages that turn research intent into qualified financial enquiries.
“Synap understood the FCA compliance requirements without us having to explain them. Every ad, every landing page, every claim was compliant from day one — and our cost per qualified lead dropped by nearly three quarters.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingFinancial services and fintech companies operate under strict regulatory constraints while competing for some of the most valuable search traffic in the US market. Google CPCs for financial services keywords in New York and San Francisco regularly reach $30-80 per click. Every dollar of ad spend must be managed precisely, and every piece of content must navigate YMYL compliance requirements while still converting high-value prospects.
We serve financial services and fintech businesses across New York (Wall Street, Midtown, Hudson Yards, Stamford CT), San Francisco (Financial District, SoMa, Palo Alto), Chicago (Loop, River North, Naperville), Dallas (Uptown, Las Colinas, Plano), Boston (Back Bay, Financial District, Cambridge), and Los Angeles (Century City, Beverly Hills, El Segundo).
Every financial services marketing programme we build is designed with compliance in mind and measured against commercial outcomes — leads, AUM growth, policy conversions, and revenue. Talk to our financial services marketing team.
Finance and fintech marketing operates under strict regulatory constraints while simultaneously competing in one of the most competitive digital advertising verticals in the US. Google Ads policies, FTC guidelines, and state-level financial advertising rules all apply — and generic agencies routinely get campaigns disapproved or build non-compliant content that creates regulatory risk. Beyond compliance, the financial buyer journey is long, research-intensive, and trust-dependent. We build finance marketing strategies that navigate all of this — generating qualified leads while maintaining full regulatory compliance.
Finance and fintech businesses are concentrated in specific economic hubs. In New York — the financial capital of the US — we work with firms across Manhattan (Midtown, Financial District, Upper East Side, Chelsea, SoHo, TriBeCa), Brooklyn (Williamsburg, Park Slope, DUMBO), Queens (Astoria, Flushing, Long Island City), the Bronx, and the broader New York Metro area including New Jersey targeting banking professionals, institutional investors, and retail consumers. Wall Street, Midtown, and the Financial District each have distinct audiences requiring different messaging. In San Francisco and the Bay Area across Downtown San Francisco, SoMa, the Mission District, Hayes Valley, Pacific Heights, the Richmond and Sunset districts, plus the wider Bay Area including Oakland, Berkeley, Palo Alto, San Jose, and Silicon Valley, fintech is embedded in the tech ecosystem — we reach startup founders, venture-backed companies, and early-adopter consumers with the financial products they need. In Dallas across Downtown Dallas, Uptown, Deep Ellum, the Design District, and the Dallas–Fort Worth metro including Plano, Frisco, McKinney, Allen, Irving, Garland, Arlington, and Fort Worth, a growing financial services hub with major corporate headquarters creates strong B2B and retail finance demand.
Finance and fintech campaigns are measured against cost per qualified lead, application completion rate, and customer lifetime value — not just clicks and impressions. For businesses operating across New York, San Francisco, and Dallas, we report by geographic market so you can see which cities are generating the best-quality pipeline relative to spend.
No pitch deck. No generic proposal. Just an honest conversation about what’s possible for your Finance & Fintech business with the right digital marketing strategy.
Book a free strategy callLet’s talk about your Finance & Fintech marketing. No pitch deck — just an honest conversation about what’s possible.
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