How Nexus Realty Group achieved 310% Lead increase.
What Nexus Realty Group needed to solve.
Nexus Realty Group — a mid-market real estate brokerage in Manhattan — were spending $18,000/month on Google Ads with a cost per qualified buyer lead of $420. Campaigns used broad match keywords across all NYC boroughs with no geo-segmentation, and their landing pages had a 78% bounce rate.
Synap rebuilt our entire digital acquisition strategy. Our cost per qualified lead dropped by 72% and our agents are now closing a much higher percentage of inbound leads.
How we delivered the results.
We restructured campaigns by neighborhood — Upper West Side, Tribeca, Brooklyn Heights — with intent-specific ad groups. Meta was rebuilt with dynamic creative testing across buyer segments. Landing pages were rebuilt with neighborhood-specific content and direct CTA to book a showing.
What changed.
- 310% increase in qualified buyer leads in 4 months
- Cost per lead reduced from $420 to $118
- Meta ROAS: 5.8x on listing promotion campaigns
- Bounce rate reduced from 78% to 34%
- Campaign payback period: 11 days per conversion
The decisions that made the difference.
- Campaigns were rebuilt by neighborhood instead of targeting all of New York City at once.
- Broad match keywords were replaced with tightly themed searches, cutting irrelevant spend.
- Landing pages with a high bounce rate were rebuilt to match each neighborhood campaign.
Lessons for your business: Real estate is hyperlocal. Brokerages that segment campaigns and landing pages by neighborhood typically see lower cost per qualified buyer and better close rates for agents. Read more about our real estate marketing or see more paid media results.