How Radiant Retail Co. achieved 5.1x Revenue growth.
What Radiant Retail Co. needed to solve.
Radiant Retail Co. — a US fashion and lifestyle brand — had strong brand equity on Instagram but had never structured their paid acquisition. Marketing spend was untracked, Meta campaigns were broad and unoptimized, and Google Shopping had never been set up. Monthly revenue had plateaued for eight consecutive months.
We had no idea what was actually working. Synap built our attribution infrastructure, launched Google Shopping, and built a TikTok strategy that outperformed Meta on new customer acquisition. Revenue grew 5.1x in six months.
How we delivered the results.
We implemented full multi-channel attribution via GTM and GA4, built a Google Shopping catalog, and introduced a structured creative testing matrix across Meta and TikTok. A prospecting-retargeting-retention funnel was built on Meta — replacing their single-campaign approach with a systematic full-funnel structure.
What changed.
- 5.1x revenue growth in 6 months
- Google Shopping ROAS: 8.4x
- TikTok ROAS: 5.2x — outperforming Meta by 38% on new customer acquisition
- Full attribution revealed 38% of conversions were previously invisible
- Creative testing cycle produces 10 new variants per fortnight
- Customer acquisition cost reduced by 61%
The decisions that made the difference.
- Attribution was built first, so every later decision was based on real revenue data.
- Google Shopping was launched for the first time, capturing buyers already searching for the products.
- A TikTok strategy was introduced and outperformed Meta on new customer acquisition.
Lessons for your business: Fashion and lifestyle brands with strong social presence but untracked spend usually have quick wins in measurement and Shopping. Once tracking is in place, testing new channels becomes far less risky. Read more about our retail & fashion marketing or see more paid media results.