How Coastal Living Co. achieved 340% Organic revenue growth.
What Coastal Living Co. needed to solve.
Coastal Living Co. — a DTC home goods brand — had almost no organic search presence despite $2M+ in annual revenue from paid channels. 96% of revenue came from Meta and Google Ads. Their website had critical technical SEO issues, thin product descriptions, and zero backlinks from relevant publications. Rising paid acquisition costs were threatening margin.
We were completely paid-dependent. Synap built our SEO from the ground up — within ten months, organic was our fastest-growing and most profitable channel, which completely changed our unit economics.
How we delivered the results.
We conducted a full technical SEO audit fixing 340+ crawl errors, implemented product and category schema markup, and improved Core Web Vitals from a 24 to 91 PageSpeed score. A US-specific content strategy was built around buyer-intent searches. A digital PR campaign secured 22 links from US lifestyle and home publications including Apartment Therapy and Domino.
What changed.
- 340% organic revenue growth in 10 months
- Organic channel grew from 4% to 38% of total revenue
- Ranked page 1 for 38 target commercial keywords
- Cost per organic acquisition: $12 vs $88 via paid channels
- Domain Authority increased from 11 to 34
The decisions that made the difference.
- Technical SEO issues were fixed first, so new content and links could actually be crawled and ranked.
- Thin product descriptions were rewritten around the terms shoppers use, turning category and product pages into organic landing pages.
- Relevant publications were targeted for links, building the authority the site had never had.
Lessons for your business: Direct-to-consumer brands that rely almost entirely on Meta and Google Ads are exposed to rising acquisition costs. Building organic revenue alongside paid creates a lower-cost channel that compounds and protects margins. Read more about our ecommerce marketing or see more paid media results.