How Pulse Health Network achieved 3.6x Patient acquisition growth.
What Pulse Health Network needed to solve.
Pulse Health Network — a multi-specialty clinic group with locations across DFW — had fragmented marketing with different agencies managing each channel. No unified attribution, duplicated spend, and a cost per new patient of $290 that made paid acquisition barely viable for most specialties.
Consolidating everything under Synap was the best marketing decision we've made. The attribution work alone saved us $40,000/month in duplicated spend and our patient acquisition cost dropped by 72%.
How we delivered the results.
We consolidated all channels under a unified strategy with server-side attribution across Google Ads, Meta, and organic. Campaign budgets were reallocated based on actual cost-per-patient by specialty. Local SEO was built for each clinic location. A Meta retargeting campaign targeting website visitors who hadn't booked was introduced.
What changed.
- 3.6x patient acquisition growth in 6 months
- Cost per new patient reduced from $290 to $81
- Attribution consolidation revealed 28% of patients were being double-counted across channels
- Local SEO ranked 3 clinic locations in Google Maps top 3 for their primary specialty searches
- Meta retargeting converted 22% of previous website visitors into booked appointments
The decisions that made the difference.
- Channels previously split across several agencies were consolidated under one strategy and one budget.
- Unified attribution exposed duplicated spend, which was cut and reinvested in what worked.
- Google Ads, Meta and local SEO were coordinated by specialty and location rather than run in isolation.
Lessons for your business: Healthcare groups with fragmented marketing often pay twice for the same patient. A single view of attribution across channels is frequently the biggest saving available — before any new campaign is launched. Read more about our healthcare & dental marketing or see more paid media results.