How Stacklane achieved 260% Organic inquiry increase.
What Stacklane needed to solve.
Stacklane — a B2B workflow automation SaaS — had no organic search presence despite strong product reviews on G2 and Capterra. 98% of website revenue came from paid channels. Their website had fundamental technical SEO issues and had never been optimized for AI search visibility as competitors were increasingly appearing in ChatGPT responses.
GEO completely changed our competitive position. Within 10 weeks, Stacklane was being cited by ChatGPT when US businesses searched for workflow automation. No competitor in our space had done this — it was a genuine first-mover advantage.
How we delivered the results.
We implemented a full technical SEO overhaul, built use-case-specific content pages optimized for US B2B software searches, and launched a GEO program — restructuring all web content to be cited by ChatGPT, Perplexity, and Google AI Overviews when US businesses search for workflow automation tools.
What changed.
- 260% increase in organic inquiries in 8 months
- Cited in ChatGPT responses for 19 B2B workflow software search queries within 10 weeks
- Ranked page 1 for 27 target commercial keywords in the US
- Google AI Overview appearances for 12 primary use-case searches
- Paid channel dependency reduced from 98% to 61% of new business
The decisions that made the difference.
- Technical SEO issues were fixed so the site could rank at all.
- Content was structured to answer the questions buyers ask, making it easy for AI tools to cite.
- Strong third-party reviews on G2 and Capterra were used as corroboration for AI search visibility.
Lessons for your business: B2B SaaS companies with good reviews but weak organic presence have a real opportunity in AI search. Combining technical SEO with answer-focused content can earn citations before competitors catch up. Read more about our saas & tech marketing or see more paid media results.