How Summit Dental Group achieved 3.9x Booking increase.
What Summit Dental Group needed to solve.
Summit Dental Group had four locations across the Bay Area but relied almost entirely on referrals and walk-ins. Their Meta ads used clinical before/after imagery that repeatedly violated advertising policies. Google Ads had never been tested for high-intent local searches like "emergency dentist near me."
Synap fixed our compliance issues, introduced us to Google Ads, and built a local SEO strategy that put us at the top of Google Maps. Our bookings nearly quadrupled in three months.
How we delivered the results.
We rebuilt Meta creative around lifestyle content and patient education — compliant, aspirational, conversion-focused. Google Ads was introduced targeting high-intent dental searches by zip code around each location. A local SEO campaign was launched targeting San Francisco and Oakland dental searches.
What changed.
- 3.9x increase in monthly bookings across all locations
- Zero Meta ad policy violations since relaunch
- Google Ads generated 41% of new patient inquiries by month 2
- Ranked #1 in Google Maps for "dentist near me" in 3 Bay Area zip codes
- Average patient value increased 31% due to better-qualified inbound leads
The decisions that made the difference.
- Meta creative was rebuilt to comply with advertising policies, ending repeated ad rejections.
- Google Ads was launched for high-intent local searches such as emergency dental care.
- Local SEO improved visibility for each of the four Bay Area locations in Google Maps.
Lessons for your business: Dental practices often depend on referrals and miss patients who search with urgent intent. Compliant creative, search campaigns for urgent treatments and strong local listings work together to fill appointment books. Read more about our dental marketing or see more paid media results.